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How to Write Killer Copy - "Rockin' Copy 101" can turn the heat up on your ads and everything you write. This ebook was conceived and written to teach you the art of persuading people with words. It takes you deep into the creative process. It gives you tips for developing the right mindset, and shows you how to stay on top of the game day in and day out. You'll see how a simple but effective technique (called a "forced reset," on page 31) vaporizes burn-out, and how you can even put the power of your subconscious mind to work creating copy while you sleep. Page 32 shows you how to arm yourself with a complete arsenal of power words, all loaded and locked, ready to plug into your next sentence. An entire chapter is devoted to landing pages.
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