How to Write a Million Dollar Usp |
| Name of book: | The Million Dollar USP Maker and Niche Marketing Manual |
| Author: | William Bodri |
| Author bio: | The author is a USP Marketing Consultant.
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| Blurb: | How to write a million dollar unique selling proposition (usp), overwhelm your prospect with reasons to buy, market that fly catcher message with a coordinated fury, and reduce the explanation of your product and yourself to a one minute elevator speech. |
| Price: | $77.00 |
| Book Website: | Get Ebook Now |
| Keywords: | Unique Selling Proposition, Niche Marketing, Consulting |
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| Description: |
- In "The Million Dollar USP Maker and Niche Marketing Manual" you will learn 10 different ways to come up with a USP. You'll learn how to establish a marketing niche and thereby CHARGE A PREMIUM PRICE for your product or service through 6 different ways that use the power of your USP to put an end lower price negotiations forever. You'll also learn how to use your USP to motivate your staff, set standards and acceptable conduct, align your company's operations and establish operational and "image coherence" throughout all your offices and facilities.
- Here’s a quick peek into just a few of the things you’ll learn:
-How to uncover the "Superior Promise" inherent in your product or service that your customers are aching to experience, and the "Ultimate Advantage" and Emotional benefits you can promise them for interacting with you
-How to turn product features into benefits through the magic of "which means" phrasing
-How to create a breakthrough, revolutionary, clear-cut, bold Wow! distinctions so that customers have a reason to buy ONLY FROM YOU instead of from anybody else
-How to become a natural monopoly that can avoid the commodity pricing pressures that end up eventually crushing most businesses -How to create a positive disruption in the marketplace which will leave your competitors wondering what hit them and scrambling for cover as you start sucking up their customers like a vacuum cleaner on steroids
-Not one but 3 ways to play the preemptive marketing advantage game and become the only one gobbling up what was previously "fixed" market share in a generic, stable, established industry
-How to attractively position yourself so that you homestead the customer's exact mental real estate that guarantees you "top of the mind" awareness for your goods and services, and how to develop niche marketing strategy
-When you should ever alter or change your USP, so that things don't remain static forever, and in what direction you should change to go with the trends
-Why and how you can create an incredibly appealing value ratio of what customers get to what you charge, which will make your package "chocolately irresistible"
-The exact words and phrases you must never ever use in any USP, why you should strive to get your USP down to 7 words if you possibly can, how to use the alliterative power of three in marketing copy, and why citing specific numbers in your USP and advertisements can amplify your sales results by many fold
-Which customers you should not sell to, and why you shouldn't be trying to appeal to everyone if you want to make more money
-How just by working on crafting your USP, in a team or by yourself, can release a chain reaction of brilliance that will spread throughout your company and all your subsequent marketing efforts
-How to tap into the main thing that's significant and relevant to customers, and how to uncover your customers' greatest frustration to make it the center point of your business proposal
-How to perform diplomatic sales scripting tests to increase the value of the words you say to prospects, and increase the number of prospects who "convert" and buy almost as if by magic
-Since customers are cynical and don't trust nearly anyone anymore, you'll learn how to perfume all your marketing messages with credibility so that there's a real reason to believe you can deliver on your promises. These 32 secret strategies are guaranteed to ring up your sales
-Why you should never champion more than two benefits in a USP, and why promoting too many benefits makes you seem "less believable" in customer eyes and will actually decrease your sales
-You'll learn how a well thought out guarantee made L.L Bean a billion dollar giant, and how it can revolutionize your results as well.
- You'll also learn:
-While testimonials and endorsements are usually most powerful form of social proof, you'll learn a thousand dollar future pacing NLP sales secret that gets customers to buy when they don't believe that your other customer stories apply to them
-You'll learn the importance of image coherence so that customers do not make any negative "unconscious parallel assumptions" about your business that cause you to lose clients
-How to test your USP in a hundred different ways before committing the big capital to your idea
-How to use the 80-20 rule to find out what customers really want and then design your business so you get more of the top tier, highest profit, easiest-to-deal-with customers
-How to conduct advertising campaigns after you've gotten your USP down, use advertising to literally dominate a niche market, and how to avoid wasting money anymore while getting maximum impact for your advertising dollar
-How to use Chinese strategy to turn your biggest disadvantage into a competitive advantage, reposition your competitors and use a certain type of USP that turns "yin into yang" and defeats any opponent in politics
-You'll dissect the USPs of famous international products, services, people and companies such as DeBeers diamonds, Maxwell House coffee, Avis Rent A Car, Anacin, Midas Muffler, Miller Lite, Dominos Pizza, Federal Express, Enterprise, M&M candies, Ronald Reagan, Bounty Towels, Pamper Diapers, Nyquil, Payless Shoes, Wal-Mart, Office Depot, Carl Stokes, Rolls Royce, Timex, Marlboro cigarettes, McDonalds, Burger King, Wheaties, Clairol, and KFC so that you can copy these lessons and use them to BUILD your business in the same way
-You'll go over the USPs of famous copywriters, marketers and marketing coaches such as Jay Abraham, Dan Kennedy, Joe Robson, Michel Fortin, David Frey and Jeffrey Mayer, among others
-How to create a personal USP for managing your own image and reputation - the key to always having a job or charging more to clients and 4 formulas for creating a personal branding statement and salable distinction in your professional field
-How to create a website USP and establish a branded web presence
-How to create USPs for cities and towns, events and locations
-You'll learn the proper way to do networking, with a 30-second elevator speech you'll write yourself using a personal USP, so that other professionals start sending you "endless referrals" without your asking.
- Price: $77.00 - Get Ebook Now
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How to Write a Million Dollar Usp
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