Page Zero - Enlightened Search Marketing |
| Name of book: | Mastering Panama |
| Author: | Mona Elesseily |
| Blurb: | Google AdWords And Paid Search Campaign Management Consulting & EBook(R)s. |
| Price: | $59.33 |
| Book Website: | Get Ebook Now |
| Description: |
- "Mastering Panama" is a 100 page special report by Mona Elesseily, is the world's only how-to guide on Yahoo! Search Marketing. There are some significant differences especially if you’re used to using other engines. In the book, there are both "action items" and "helpful hints". The "action items" are tips Mona believes advertisers should try in their accounts. The "helpful hints" are slightly more advanced tips that can even trip up more experienced advertisers. The book also covers power features like the ranking algorithm, geotargeting, campaign forecasting and provides innovative solutions to often complex tasks.
- Here are some of the key topics covered as Mona demystifies the all-new Panama platform:
-New geotargeting capabilities
-Match types and MatchDriver technology
-Y!SM service tiers and certifications
-The streamlined editorial review process
-The new Quality Index ranking algorithm
-New Y!SM advertising products
-New ad copy rotation to run better tests
-Time saving keyword research tools
-Click volume forecasting.
- Price: $59.33 - Get Ebook Now
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Page Zero - Enlightened Search Marketing
Price: $59.33
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