E-Newsletters That Work |
| Name of book: | E-Newsletters That Work |
| Author: | Michael J. Katz |
| Author bio: | Michael J. Katz is Founder of Boston based, Blue Penguin Development, Inc. and is a recognized expert in the creation and management of effective electronic newsletters. He is the publisher of Michael Katz\'s E-Newsletter On E-Newsletters. |
| Blurb: | The small business owner's guide to creating, writing and publishing an effective electronic newsletter.
|
| Price: | $29.95 |
| Book Website: | Get Ebook Now |
| Keywords: | E-newsletters, Online Newsletters |
| | |
| Description: |
- The 80 page e-book, "E-Newsletters That Work" shows you in an easy, compelling, fresh and practical way - how to create an effective E-Newsletter for your business. It will explain what you need to know and how the pieces fit together, and it willl give you techniques that you can use immediately to start or improve your E-Newsletter.
- "E-Newsletters That Work" is based on our 6 years of experience developing, managing, writing and fixing electronic newsletters. It is written in a clear, "question and answer" format, making it easy to get through, and easy to use as a reference again and again, as you develop and refine your E-Newsletter over time.
- Here's just a sample of the questions answered in "E-Newsletters That Work":
-How do I decide what to write about?
-How often should the newsletter be published?
-How important is it to send an HTML newsletter?
-How much subscriber information should I require at sign-up?
-Where do I get the email addresses from, and how do I make sure I'm not "spamming" people?
-What's the best editorial format?
-How long should the newsletter be?
-What do I do if I can't write?
-Should I "force" a visit to my web site?
-Should I sell ads in my newsletter?
-What goes in the "From" field when I send the newsletter?
-What's likely to go wrong?
-What's the correct mix of "promotional content" Vs. "real content?"
-How do I manage email bouncebacks?
-How do I define a target audience?
-Can I send the newsletter as an email attachment?
-How much hyperlinking is appropriate?
-What's the best day of week / time of day to publish?
-What goes in the "Subject" line when I send the newsletter?
-How do I use my newsletter and web site together?
-Why is reader feedback important and how do I get it?
-How do I get readers to forward my newsletter to colleagues?
-Is it OK to rent my list of names to noncompeting companies?
-How do I measure the return on my investment?
- "E-Newsletters That Work" contains a special appendix section devoted to the topic of E-Newsletter vendor outsourcing, including:
-Understanding what an email outsourcer does
-Deciding which aspects of your E-Newsletter to outsource and which aspects not to
-Understanding the risks involved in outsourcing
-Understanding the costs involved in outsourcing
-Deciding how to choose an E-Newsletter outsourcer.
- Price: $29.95 - Get Ebook Now
|
| You might also like: |
|
|
|
E-Newsletters That Work
Price: $29.95
|
|
