Page Zero Media - Maximizing Paid Search |
| Name of book: | Google AdWords Handbook: 21 Ways to Maximize Results |
| Author: | Andrew Goodman |
| Author bio: | Page Zero Media is led by Andrew Goodman. In 1999, Andrew gave up a budding career as a political scientist to pursue thrills and chills on the roller-coaster of online business. After rejecting several business ideas he wound up starting a hobby -- Traffick.com, an acclaimed "guide to portals" which foresaw the rise of many online marketing trends such: the growth of paid search as a business model for search engines; the irrelevance of keyword meta tags; rapid consumer adoption of web-based email; the death of also-ran portals like Excite; and much more. He soon learned that the mere act of writing articles that people found useful could make you web-famous. Many of his early articles were cited in the "press" areas of companies like Google, Backflip, Applied Semantics, and Quiver. |
| Blurb: | Page Zero Media is a Toronto-based consultancy focusing on maximizing clients' paid search campaigns, and related services. |
| Price: | $59.00 |
| Book Website: | Get Ebook Now |
| Keywords: | Google Adsense, Google Adwords |
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| Description: |
- If you purchase my Google AdWords Handbook now, you'll not only get sound how-to advice that has helped thousands of advertisers profit from AdWords, you'll get a free subscription to Page Zero Advisor, a specialized premium newsletter that I send every other month. In it, I write about the latest tips and trends in paid search. Some months, I offer helpful tutorials. The Advisor fills in the blanks that the other ?¡ãgoing-through-the-motions?¡À publications may leave open. No recycled material here.
- Here's a taste of what the report contains:
-No-risk: if you buy today, you're also guaranteed a FREE upgrade to the all-new 2005 version I'm working on now
-Reveals little-known methods of "beating" the AdWords system - tricks that Google wants you to figure out!
-How to zero in on the "dream scenario" that most advertisers are missing out on: search phrases with high search volumes which will only cost you 5-10 cents because hardly any other advertisers know how to get there and stay there.
-Powerful techniques for achieving sky-high clickthrough rates. With some effort, you can achieve 8-10% clickthrough rates for a sizeable number of keyphrases. One of these principles explains why I routinely pull 10% clickthrough rates on a phrase no other advertiser can get a response from.
-The best ways of lowering your average cost per click. Everyone can achieve dramatic reductions in their average cost per click on the AdWords system.
-How to harmonize the four (sometimes conflicting) objectives that you and every advertiser on the system are facing. Knowing this formula is what will keep you going when others are forced to give up.. I even explain some of the politics and economics at work "behind the scenes" at Google.
-Tactics for dramatically improving your return on investment (ROI) on your AdWords campaign. Clicks won't help you if you can't convert them to sales.
-Dozens of all-new examples from interesting client experiences, updated interpretations of trademark issues, the latest thinking on copywriting strategies, bidding strategies, editorial policies, and more.
-Easy must-do checklists and troubleshooting guides you can consult anytime.
-150 pages covers everything you need to know.
-Free Bonus #1! All buyers of the report get free access to subscriber-only updates. You'll get fresh tips and case studies from my "Page Zero Advisor" email newsletter in your email inbox free until January 2006. This free offer expires Friday, January 28, 2005.
-Free Bonus #2: In a 12-page PDF 'Top 7 PPC Pain Points,' I tell you how to deal with fresh challenges that are facing advertisers right now.
- Features of the 2004 edition:
-153 pages with easy-to-follow sections
-An extensive must-do checklist based on our experience implementing client campaigns in over 40 industries
-New practical advice on copywriting
-New commentary on trademarks and other controversies
-Little-discussed secrets about issues like click fraud
-"Tuneup" section tailored to improve the performance of existing campaigns
-Fully updated throughout to take account of current Google partnerships and editorial policies, and the state of their competition.
- Price: $59.00 - Get Ebook Now
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Page Zero Media - Maximizing Paid Search
Price: $59.00
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